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  • Sell When You See the Whites of Their Eyes!
    Sell When You See the Whites of Their Eyes!
    by Steve A Klein
Sell When You See The Whites Of Their Eyes!
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About Steve A Klein

Steve A Klein, author of “Sell When You See the Whites of Their Eyes!” and CEO of the Professional Development Center, has developed a wide range of sales and personal development training. His training focuses on such key issues as relationship leadership, attitudes, team building, sales management, sales negotiation, tracking and prospecting, customer service, self (time)-management, communication skills, and cultural and behavior change.

COACHING for Improved Performance & Results!


Improved results come from improved performance and improved performance requires behavior change. We believe that people change three ways: slowly, rarely, and never and that people love change, they just don’t like to be changed. However, with effective coaching, people can and will make major improvements.

Effective coaching involves using appropriate techniques in the following areas:

  • Improving Performance & Results
  • Motivation
  • Communication
  • Clarifying Goals and Expectations
  • Positive Reinforcement
  • Keeping Score
  • Conducting Coaching Sessions

Statistics show that workers are desperate for leadership. Consultant Margaret Wheatley, author of “Finding Our Way”: Leadership for an Uncertain Time offers these numbers to show how workers are dealing with "lack of leadership" in the workplace:

  • 33 percent of lost worker days are stress-related.
  • 65 percent say they receive no job recognition.
  • 88 percent of workers say they have ideas to improve their work, yet only 15 percent offer them.
  • 16 percent of all workers are "actively" disengaged.
  • 55 percent of all workers are disengaged (she called this "warm chair attrition").

Coaching for Improved Performance & Results address the above issues by teaching participants how to:

  • Identify and remove barriers to effective individual and team performance
  • Understand why people act the way they do
  • Bring out the best in people
  • Energize people
  • Improve morale
  • Improve communication and avoid miscommunications
  • Clarify goals and expectations
  • Give effective feedback
  • Change behavior
  • Keep score
  • Coach for results

“Leadership is lifting a person’s vision to higher sights, the raising of a person’s performance to a higher standard, the building of a personality beyond its normal limitations.” -Peter Drucker